About LCD Advertising Player
The advertising machine is a new generation of intelligent equipment. It constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display. Advertising.
The advertising machine is a new generation of intelligent equipment. It constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display. Advertising. The original idea of the advertising machine was to change the advertising from passive to active, so the interactive nature of the advertising machine made it have many public service functions, and used this to attract customers to actively browse the advertising.
Therefore, the mission of the advertising machine at the beginning was to change the mode of passive communication of advertisements and attract customers to actively browse advertisements through interactive methods. The development direction of advertising machines has also continued this mission: intelligent interaction, public services, entertainment interaction, and so on.
Advertising screenIntroduction
The advertising machine is a new generation of intelligent equipment. It constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display. Advertising. The original idea of the advertising machine was to change the advertising from passive to active, so the interactive nature of the advertising machine made it have many public service functions, and used this to attract customers to actively browse the advertising.
Therefore, the mission of the advertising machine at the beginning was to change the mode of passive communication of advertisements and attract customers to actively browse advertisements through interactive methods. The development direction of advertising machines has also continued this mission: intelligent interaction, public services, entertainment interaction, and so on.
Advertising machine
The LCD advertising screen is usually referred to as the LCD advertising machine, the English name: ADVERTISING LCD DISPLAYER. Taking TFT-LCD as an example, the key parts include: glass substrate, color filter, polarizer, driver IC, liquid crystal material, alignment film, backlight module, ITO conductive film, and other materials used in the CELL process and Chemical supplies, etc. The principle of LCD is that the light from the backlight source shines on the polarizing plate. After passing through the polarizing plate, the light will be polarized. The polarized light will pass through the liquid crystal because the liquid crystal molecules are affected by the voltage generated by the electrode Therefore, the liquid crystal can change the polarization angle of polarized light. The light intensity caused by different polarization angles will be different. The light of different intensity passes through the red, blue, and green elements of the color filter to display A variety of different brightness and different color elements, and finally through various pixels can be composed of various images and graphics that can be seen by the naked eye.
LCD Advertising player
With the popularity of advertising machines and the popularization of flat-panel display devices such as plasma and liquid crystal, and the development of network streaming media technology, the system architecture has undergone several generations of changes. It was initially composed of a display screen and a DVD player or PC. With the introduction of technology, the dedicated network media player replaces the traditional pure DVD or PC playback form, with more functions and more applications. Therefore, some people juxtapose it with paper media, radio, television, and the Internet, and call it the "fifth media", which has the function of publishing information at a specific time, a specific place, and a specific group of people.
The multimedia information publishing system combines the diversity and vividness of multimedia video information, realizes remote centralized management of information distribution and content updates at any time, so that the audience receives the freshest types of information at the first time. Digital media information release system will become an important carrier of information construction. Not only can it provide timely, comprehensive, high-quality, efficient information services and a new cultural atmosphere, but it can also greatly enhance the overall image of the environment, and it is also an inevitable trend of modern architecture.
The latest digital control system, DigiControl, is introduced. DigiControl system is a professional “digital media” information distribution system. It has unique distributed area management technology, which truly realizes the communication mode of different terminals in the same system to distinguish audiences. Through this system, users can easily build a centralized, networked, professional, intelligent, and focused multimedia information publishing system. The system provides powerful professional services such as information editing, transmission, distribution, and management.
According to the customer's business needs, designing ideas are forward-looking, expansive, advanced, and practical, and adopt centralized control and unified management to combine various media files such as pictures, slides, animations, audio, video, and rolling captions. A multimedia program is transmitted to the digital media controller through the network, and then the digital media controller performs orderly playback and control on the corresponding display device in accordance with the control rules, and inserts instant information such as news, pictures, emergency notifications, etc. , To pass the latest information to the audience as soon as possible. Digital media information release system is a more advanced information release system developed on the basis of multimedia information release system.
The system adopts a solution of centralized control management and automatic broadcasting, which has a distributed structure, open interfaces, human-computer interaction, and good expandability. At the same time, the system has powerful functions, a friendly operating interface, easy installation, and easy maintenance. The digital media information publishing system is based on a network architecture, and integrates program editing, program transmission and distribution, business interactive query, information guidance, and centralized control and management. It can also work with bank query systems, real-time exchange rate pricing systems, automatic real-time weather forecast information, The perfect combination of real-time stock information, real-time financial data system, touch query system, queuing system, OA office system, attendance system, enterprise training system, industrial control system, real-time database, etc.
The DigiControl system supports display devices such as LCD screens, televisions, plasma screens, dual primary LEDs, full color LEDs, rear projection, and touch screens.
Features
Time domain
The ultimate purpose of the advertising machine is to occupy the advertising market share. Since the advertising machine can carry out advertising transmission beyond the time and space constraints, and make the advertising break away from the time and space limitation, the media company will play advertisements for more time periods. Hours on call anytime, anywhere. According to the requirements of many media companies, general advertising machines have a switch-on time to play advertisements, effectively disseminating the effectiveness of advertisements.
2. Multimedia
Advertising machine design can spread a variety of media information. Information such as text, sound, and images make ignorant and boring abstract advertisements more vivid and humane. And can give full play to the creativity and initiative of media companies.
3. Personalization
The promotion on the advertising machine is one-to-one, rational, consumer-led, non-compulsive, step-by-step, and a low-cost and humane promotion, to avoid the interference of strong sales by the salesman, and provide through information Build long-term good relationships with consumers.
4. Growth
The advertising machine has become a group of young, middle-class and highly educated viewers. Because this group has strong purchasing power and strong market influence, it has great potential for market development.
5. Leading
Advertising machines get rid of the previous traditional advertising models, such as traditional flyers, newspapers, and so on. Advertising machines are environmentally friendly, energy-saving, and provide multiple types of communication in various directions, which are easily accepted by the broad masses.
6. Efficiency
The advertising machine can store a large amount of information, can transmit information quality and accuracy far exceed other media, and can update information or adjust in time according to market demand, so it can effectively meet customer needs in a timely manner.
7. Economical
Advertising through advertising machines can replace flyers, newspapers, and television advertisements. One party can reduce printing, mailing, and expensive TV advertising costs. On the other hand, CF cards and SD cards can be rewritten multiple times to reduce losses caused by multiple exchanges.
8. Technical
The advertising machine is built on the basis of high-tech as a media company's equipment. The implementation of sales must have certain technical support to change the traditional concept to meet the needs of media companies and customers. The company needs to operate the advertising machine, computer technology, video editing, and image processing. Only those skilled talents can have a competitive advantage in the future market.
9. Extensive
Advertising machines are widely used in large commercial supermarkets, clubs, squares, hotels, government agencies, and households. The advertising content is highly effective and updated quickly, and the content can be changed and replaced at any time.
classification
Function classification:
Stand-alone advertising machine, network advertising machine (3G / WIFI), touch advertising machine, Bluetooth advertising machine, voice advertising machine, etc.
Application:
Indoor advertising machine, outdoor advertising machine, car advertising machine, building advertising machine, floor advertising machine, DID LCD splicing wall, etc.
Installation method:
Vertical advertising machine, wall-mounted advertising machine, combined advertising machine, etc.
Display method:
Touch advertising machine
Touch advertising machine
Horizontal LCD advertising machine, vertical LCD advertising machine, split-screen LCD advertising machine, wall-mounted LCD advertising machine, synthetic type-mirror advertising machine.
Bus rental mobile TV LCD: Refers to the LCD commercial terminal advertising system installed on public transportation, rental, private cars and other means of transportation.
Multimedia information publishing system:
Touch all-in-one, network playback box (including: DM3806, ESS, Sigema Design8635, WebDT, etc.)
Terminal market
Refers to cafes, KTV, communities, restaurants, subways and other non-mainstream channels
Advertising machine from advertising trading network
Advertising machine from advertising trading network
Advertising machine can be used for information / advertising of LANs in buildings, buildings, banks, exhibitions, stations, and office premises. Through routers, optical cables, metropolitan area networks, PSTN, etc., the system can even be distributed all over the world to achieve the release of super information through the wide area network (Internet). The advertising system is composed of the following equipment:
1.Multimedia information machine
Console computer
3.Server
4. Network equipment and cables.
The multimedia advertising machine, as the terminal of the multimedia information distribution system, is an integrated dedicated embedded computer.
Its characteristics are: has a strong multimedia information processing capabilities, including: → real-time video, audio decoding → real-time video, audio playback → compatible with a variety of images, animations, audio formats has an Ethernet interface, supports centralized receiving through TCP / IP network control.
